SOCIAL MEDIA PORTFOLIO

Over the last three years, I have had the opportunity to manage and create content for all social media platforms. Keep scrolling to check out my published work over the last few years!

EXPERIENCE

Communications Student Worker, LSU's Olinde Career Center, Baton Rouge, LA

January 2022-October 2023

  • Created original social media content and promotional materials through the Adobe Creative Cloud

  • Scheduled content for the career center’s Instagram, Twitter, Facebook and LinkedIn

  • Engaged in weekly meetings with the communications team to plan and prepare for upcoming projects

Social Media Intern, ENSPIRE Magazine

October 2021-January 2022

  • Created and scheduled social media content for ENSPIRE’s Instagram and Facebook

  • Created social media content that increased engagement for ENSPIRE’s digital and print journalism

  • Researched and implemented effective social media strategies for an increase in engagement

SKILLS

  • Technical: Proficient in Google Workspace, Canva, Adobe Creative Cloud, Trello, Hootsuite and WordPress

  • Professional: Proficient in AP style, strategic planning, researching, editing, fact-checking, interviewing, copywriting, editorial writing, hard news writing, social media management, digital marketing and photography

CLIENT WORK

ENSPIRE Magazine

LSU Olinde Career Center

ENSPIRE Magazine

OVERVIEW & RESULTS

Although I was technically a social media intern for ENSPIRE Magazine, I acted as a social media manager. I was responsible for creating content frequently for their Instagram and Facebook accounts.

My strategy was to create and post engaging content on a daily basis. Additionally, I wanted to use its social media to promote the magazine’s editorial work. By viewing the analytics for the account, I was able to alter the content I posted to ensure an increase in likes and overall social media engagement.

Daily, I posted stories to both platforms showing new articles from ENSPIRE Magazine. I also posted 1-3 times each day to ensure that followers could know more about the content ENSPIRE specialized in.

Over the course of four months as the social manager for both accounts, there was a notable increase in engagement on both platforms.

  • Made using Adobe Illustrator, Lightroom & Photoshop