SOCIAL MEDIA PORTFOLIO
Over the last three years, I have had the opportunity to manage and create content for all social media platforms. Keep scrolling to check out my published work over the last few years!
EXPERIENCE
Communications Student Worker, LSU's Olinde Career Center, Baton Rouge, LA
January 2022-October 2023
Created original social media content and promotional materials through the Adobe Creative Cloud
Scheduled content for the career center’s Instagram, Twitter, Facebook and LinkedIn
Engaged in weekly meetings with the communications team to plan and prepare for upcoming projects
Social Media Intern, ENSPIRE Magazine
October 2021-January 2022
Created and scheduled social media content for ENSPIRE’s Instagram and Facebook
Created social media content that increased engagement for ENSPIRE’s digital and print journalism
Researched and implemented effective social media strategies for an increase in engagement
SKILLS
Technical: Proficient in Google Workspace, Canva, Adobe Creative Cloud, Trello, Hootsuite and WordPress
Professional: Proficient in AP style, strategic planning, researching, editing, fact-checking, interviewing, copywriting, editorial writing, hard news writing, social media management, digital marketing and photography
CLIENT WORK
ENSPIRE Magazine
LSU Olinde Career Center
ENSPIRE Magazine
OVERVIEW & RESULTS
Although I was technically a social media intern for ENSPIRE Magazine, I acted as a social media manager. I was responsible for creating content frequently for their Instagram and Facebook accounts.
My strategy was to create and post engaging content on a daily basis. Additionally, I wanted to use its social media to promote the magazine’s editorial work. By viewing the analytics for the account, I was able to alter the content I posted to ensure an increase in likes and overall social media engagement.
Daily, I posted stories to both platforms showing new articles from ENSPIRE Magazine. I also posted 1-3 times each day to ensure that followers could know more about the content ENSPIRE specialized in.
Over the course of four months as the social manager for both accounts, there was a notable increase in engagement on both platforms.
Made using Adobe Illustrator, Lightroom & Photoshop